Event planners is like an architect and a contractor on the same shoe.. They design, make concept, do some research, organize and develop big buildings called events. They're deal with conferences, party, attraction, meetings, conventions, exhibitions, etc. Actually, there are thousands on events on any scale which require an occasion planner’s services. You are needed to be able to oversee all details and so that the event goes on, successfully.
Event planners are responsible for any aspect, from promotion, catering, signage, displays, interpretation, audio-visual resources, printing and also security. They are responsible for managing participants' properties, transport and accomodation. They're responsible for both side of the financial aspect: setting and monitoring the overall budget for the project.
- Political and government events.
- Exhibitions (Art, photography, etc).
- Conventions, conferences and meetings.
- Trade shows.
- Corporate socials.
- New product launching.
- Fundraisers for charity.
- New business grand openings.
- Festivals.
- Parties.
Typical Tasks for a Career / Job in Event Planning
Usually, event management tasks is deeply related to advertising and marketing acts. A good planner always imagine the event as a product or brand, and then develop the project in creative ways. Ultimately, what’s important is that the market (the consumers) have a positive experience that leaves good impression about the organizers. This is a basic / common idea that applies to any event project, whether the organizer is small or big.. Wheter the organizer is a corporation, charity organization or even family scale business.
Event planners is such a complex job. Logistics is actually one of the very important keys in managing / organizing an event process, in particular both the management and also coordination of supplies and services. Any physical detail must be considered, during the design, lay-out and type of the venue, to lighting, appearance, sound, video documentation, visual equipment such as screen and projectors, and other technical things related to technology. Consumption aspect such as catering and bar for atendees must be planned and managed well, along with some boring preparation like parking and also toilet services. Event promotion and advertisement should also be well-developed and completely executed. The performers, artists, speakers and participants need to be rented and fees decided. and lastly, don't forget to prepare / hire security team to ensure events executed without facing any problem in the venue.
First, event planners must calculate all of these aspects (and also others special requirement, depending on a certain event), and then they can research the total budget which required and ensure balance between in and out moneys.. Later, they have to deal with the execution. They have to make sure that the party's done and everybody's happy. And last, they come to evalution, when they should count and compare if the amount of success gained is equal to money that spent.
The Benefit of Event Planner Career for Our Life..
Time to talk phyloshopy things.. Well, we can learn so many valuable thing and meet so many new friends by designing and finishing various events such as party, concert, convention, meeting.. Actually, this kind of management and planning job will gives you a large amount of motivation, stimulation and survival skills in return with regard for time, money and energy you spent. One thing for sure is you will gain a superior skill and knowledge on management and logistical things.You should be a well organized hard-worker with good time-management and coordination skill, particularly for logistics. Your presentation and public communication services should be excellent too, and also you should be able to motivate your teams (and clients too). Your knowledge on marketing tricks, promotion tools and relations with medias will be very valuable, along with a unique approach in facing unpredictable problems and in ‘making impossible things come true’ too. The secret key of being successful event planner is you must be a hard employer who is ready to give your extra time to ensure that the job has done in time and within budget that has been planned on paper. Event planner business forced people to be high-perfectionists, so if you're not "that mr perfectionist guy" then this is the right time to start learning in paying more attention to details and finishing. That you also must be flexible and tough enough at the same time to handle and to solve last minute on-venue problems as quickly as possible.
Academic Background for Event Career
Planners usually comes to event business from Bachelor's degrees in business government, marketing, tourist and hospitality government. Most practices don't have advanced academic levels. However, if you'd like to focuses on planning big corporate conventions, international, trade shows, a good MBA and Master degree in hotel management background will equipped you with skills and theory needed.Prospect and Income of Event Organizer Business
As we all know, entertainment, art and tourism industries are growing dynamically. Event will always be one of the most powerful marketing tools that needed by any kind of businesses. Event Planning is a challenging business but is also profitable. Some entrepreneur says that the profit margin for an event production is around 20 to 40 percent, but however we should remember that most of event projects are fluctuating depend on certain occassions. Season changes.. trend changes.. profit can be up and down anytime, but any experienced event planner always knows the rhytm of the business.. A good experienced event planner knows exactly when is the right time for they to run fast or to reduce the tempo.
'Group of Dice' image used as Event Planning illustration above is created by Pixel Perfect Digital
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